The art of great taste

Entrepreneur and coffee lover, Hamid Rafati came to Albertson Design to help him create a coffee brand that reflected his obsession with the science and art of making a great cup of coffee. We partnered with local architects Boor Bridges to design the interiors for the San Francisco location on Market Street, while we focused on the brand identity. Inspired by the butterfly of the same name as well as the great French library, the brand took its inspiration from the enchantment of transformation and being grounded in knowledge and expertise.

As lead designer, my work includes the logo, visual identity, packaging, and exterior signage design. This coffee shop has become a favorite among the downtown locals as well as a great representation of quality and community for visitors alike.