Pure possibility

Specialized Bike Components came to CDA at the inception of a new line of hydration containers called Purist. With a proprietary technology that allowed flavors to remain pure, Purist promised to elevate the experience of beverages. CDA was brought in to partner in brand development and strategy for Purist, as well as for the promotional launch.

As lead designer, I led the development of identity design, art direction, and environmental design for the launch of Purist, a new hydration platform from Specialized Bike Components. Partnering closely with client stakeholders and cross-functional teams, I helped shape a scalable brand system that translated Purist’s product innovation into a premium consumer experience across packaging, retail, and promotional touchpoints.

Copy adapted from CDA website